SpecSell is a software company based in Dubai (UAE), specialising in compliance-driven selection platforms for SME industrial manufacturers — starting with refrigerant gas detection.
Enterprise selection software prices, implements and licenses itself out of reach of the manufacturers who need it most. SpecSell exists for that tier: the platform was conceived and developed independently by the founder's team — with dated development and version-control records — and runs on EU infrastructure. One vertical is live in production; the platform was built to carry the next.
Most software vendors understand code; most engineering consultancies understand installations. SpecSell was built by people who do both — which is why a vertical ships in weeks: the domain judgment, the build capability and the delivery polish sit in the same room.
Working practice across HVAC, refrigeration, mechanical, electrical, energy and oil & gas — the rules are modelled by people who understand the installations they govern.
The platform itself, and the AI-assisted engine-authoring method — verified adversarially, deterministic at runtime.
Engine custody, IP protection and client-instance isolation — security as a design habit, not an afterthought.
White-label instances that look like the manufacturer's best digital product — not a bolted-on tool.
[PLACEHOLDER: photo + 60-word founder bio, upon validation.]
[PLACEHOLDER: registered address, license number and imprint details will be published upon incorporation.]
Client instances run on EU infrastructure. You are the data controller; SpecSell is the processor — stated in the contract, not the footnotes.
45 minutes, one of your product families, the live platform. That's the fairest introduction we can offer.